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About the academy

Posted 26th February 2016 at 13:08 By Ben Carney

Academy | Updated: 6th April 2017 at 12:47

Are you interested in developing your media skills and gaining valuable work experience with Rugby AM and Leeds Rhinos TV, whilst developing your leadership skills? Check out the details for the Rugby AM Arts Award Course.


• Young people need to produce as well as consume media yet there is no course available that engages young people with Rugby League specifically and the arts.

• Rugby League as a national sport needs journalists to understand the game, the key players and stakeholders and have a love of the sport to want to share the stories.

• With a limited presence in London and being based predominately in the north of England we have to create a pathway that showcases the game of Rugby League to the future journalists of fleet street.

• We at Rugby AM are passionate about the quality of the Rugby League product and the need to increase the media coverage nationally off the game.

• We have to create a media base in the North of England where Rugby League’s roots lie in order to develop the northern voice.


• The Rugby AM Academy (RAM Academy) is a short course qualification for 14-25 year old's in the areas of Rugby League and Expressive Arts.

• The course is accredited by Arts Award which gives the students a certified qualification in the arts within media with strong links to Rugby League.

• Students can reach certification to Gold Level which is equivalent to a level 3 of the national qualification framework.

• The course gives students who are serious about a career in the media “real” work experience as well as the opportunity to develop their media and broadcast skills within the arts.

• The course is split into two units providing students with the opportunity to develop their media skills and creativity and leadership qualities.


• The course is aimed at young people with a strong motivation to become a professional journalist or work within the media, sports marketing, PR or broadcasting.

• The course is also available for professional players who want to develop skills to give them opportunities post playing career within media and TV.

• No prior qualifications or experience is required. What is important is motivation, commitment and ambition.

• Part of our overall intention is to work with RL Cares and the Rugby League to increase diversity within the game.


Jack Hargreaves: Full-time Social Media Assistant at Rugby AM.

"I developed great skills and experience thanks to the Rugby AM Academy. I have transferred them into the workplace, especially my editing skills and creativity when using cameras."

Josh Gawthorpe: Full-time Programme Editor at Rugby AM.

"The Academy was a massive help in my progression as video editor and videographer. I'm now able to use animation with bumpers and title pages which have been very useful since I have started working full-time."

Megan Farrell: Works at Leeds Rhinos part-time and has been approached by a company.

"I have really developed my written skills which developed into a fully fledged website. I actually surprised myself as I never believed I could put together a full website."

Georgia Vary: Works at Leeds Rhinos part-time and is a Team Manager for Leeds Underdogs.

"Throughout the course I have learnt a great deal. I never knew how to edit using Premier Pro and I have developed my camera skills using a range of different cameras. I really enjoyed the course and the work experience. The best part about the course was meeting all the players when working on Leeds Rhinos TV."


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